Vida, a San Francisco, CA-based fashion e-commerce platform, closed $1.3m in seed funding.
Backers included Google Ventures, The Valley Fund, Universal Music Group, Nanon and Don Mattrick’s Beehive Holdings, Dave Morin’s Slow Ventures, and Jesse Draper.
The company intends to use the funds for recruiting and product development.
Founded by CEO Umaimah Mendhro, Alexandra Day Golden and Cameron Preston, Vida is an e-commerce platform that unites socially responsible shopping with a manufacturing model to connect designers, artists and producers with consumers. It discovers artists from all disciplines, including painters, photographers, graphic designers, sculptors, architects, textile artists, and print designers located across the globe.
Vida has launched with a selection of scarves and tops with unique designs from global designers.