UpLift, a Sunnyvale, CA-based provider of a payment marketing platform, raised $8.2m in Series A financing.
The round was led by IDG Ventures with participation from PAR Capital Ventures, Thayer Ventures and travel industry executives.
The company intends to use the funds to expand its platform applications for both merchants and third party service providers, introduce UpLift into new verticals, and integrate additional data sources for all its markets.
Founded by Brian Barth and Stu Kelly, UpLift provides a platform that allows large online merchants (travel companies, e-commerce merchants and nonprofits) to promote preferred payment types, drive acquisition and increased usage of merchant co-branded cards, build brand loyalty and propel channel shift. Its analytics enables merchants to gain real-time payment insights that show cardholder attributes, expose new revenue opportunities, increase conversion rates and support ongoing performance monitoring.