SimplyCast.com, a Dartmouth, Nova Scotia-based provider of multi-channel marketing Platform-as-a-Service solutions, raised $500k from the Government of Canada, through the Atlantic Canada Opportunities Agency.
The company intends to use the funds to expand its customer base.
Led by Saeed El-Darahali, President and CEO, SimplyCast.com is a provider of interactive and multi-channel communication software for organizations worldwide. The company’s 360 Customer Flow Communication Platform combines marketing automation, inbound marketing and interactive communication. It recently added a tracking tool, Sonar, and a Contact Manager, which enables businesses to create complex automated sales pipelines and manage vast amounts of customer data.
SimplyCast has customers in over 175 countries, including recognized brand names around the globe in retail, non-profit and hospitality industries.