SimilarWeb, a Tel-Aviv, Israel-based provider of a research platform that allows users to discover traffic insights for any website, raised $15m in Series D funding.
Backers included Naspers and Lord David Alliance.
Founded at 2009, SimilarWeb provides a web measurement and competitive intelligence platform that tracks Internet and mobile use in more than 200 countries. It allows users to compare website traffic and get traffic insights to learn from competitors’ traffic sources, their marketing strategies and audience preferences.
Information about any website includes:
– Global, Country and Category Rank
– Traffic Sources
– Referring Keywords
– Social Referrals
– Organic and Paid Traffic
– Audience Interests
The company intends to use the funds to expand globally and grow its mobile tracking capabilities.