The investment was led by Intel Capital Director Venu Pemmaraju.
Led by Bryan Mistele, president and CEO, Inrix leverages big data analytics to reduce the individual, economic and environmental toll of traffic congestion. Through data intelligence and predictive traffic technologies, it allows automakers, fleets, governments and news organizations to make it easier for drivers to navigate their world. Via its in-car or smartphone navigation application, a local newscast and its Traffic app, traffic information and other driver services reach more than 150 million drivers. The company also delivers traffic and driving-related insight, as well as analytical tools.
In addition to the funding, Inrix announced a strategic collaboration with Intel Corporation focused on developing smart cities analytics platforms and applications. Recently, they demonstrated a smart cities application designed to help the city of San Jose monitor air quality levels citywide, manage massive population growth as well as reduce traffic congestion during major events. Intel has also licensed Inrix data and analytics services to power its Enterprise LBS (location-based services) platform. In turn, Inrix is licensing and making available its APIs to Intel’s ecosystem of partners and developers via its Mashery API management service.