Incoming Media, a Sydney, Australia and San Francisco, California-based mobile video engagement platform, closed $4.9M Series A financing round.
The company intends to use the funds to expand its research and development efforts and extend its reach into new geographic and vertical markets.
Led by CEO Adam S. Tom, Incoming Media uses predictive data analytics and intelligent push technology to enable the creation of personalized mobile video experiences that lead to engagement and new mobile video business models.
The company currently brings its technology to market through two solutions:
Smart Mobile DVR, which allows mobile video app publishers to predict which videos from the video sources associated with the app will be of high interest to the viewer and then intelligently pre-load those videos on to the viewer’s mobile device; and
Push Video Notifications, which re-engages viewers with an app.
Its technology is implemented in a lightweight SDK that can be integrated into third party mobile apps, such as content management systems, CDNs, players and DRMs.