Glossier, a NYC-based beauty brand, closed $8.4m in Series A funding.
The round was led by Thrive Capital with participation from new investors 14W, TOMS Capital, Manzanita Capital, WME, David Tisch (Box Group), Jay Brown, and Andy Dunn, as well as from existing investors Forerunner Ventures and Lerer Hippeau Ventures.
The company intends to use the funds to continue to build its team and scale production.
Launched in October 2014 by Emily Weiss, CEO, Glossier leverages technology to create accessible luxury products, derived from its community and led by content. In its first month, the company sold its Phase 1 Set of products, which includes Soothing Face Mist, Priming Moisturizer, Perfecting Skin Tint, and Balm Dotcom, to thousands of fans.
The launch was driven by an Instagram campaign, which (according to a note) has earned the company more than 29,000 followers on the platform and converted these followers into customers with sales far exceeding pre-launch predictions.
Glossier is sold in the U.S. directly via Glossier.com.