Gigya, a Mountain View, CA-based provider of a customer identity management platform, raised $35m in growth capital.
The round, which brought total funding to $104m, was led by Intel Capital with participation from Common Fund Capital and Vintage Investment Partners, as well as existing investors Adobe, Advance Publications, Benchmark Capital, DAG Ventures, Greenspring Associates and Mayfield Fund.
The company intends to use the funds to expand its sales, marketing and client services teams across its seven offices around the world and its product line.
Led by Patrick Salyer, CEO, Gigya provides a cloud platform that allows companies to build better relationships by turning unknown visitors into known, loyal and engaged customers. With Gigya’s technology, businesses increase registrations and identify customers across devices, consolidate identity data into rich customer profiles, and create personalized user experiences by integrating data into marketing and service applications.
The company counts more than 700 of the world’s largest businesses as its customers, including NBC, Forbes, AutoTrader, Dell, PacSun, Tommy Hilfiger and Barneys New York.