BackJoy Orthotics, a Boulder, Co.-based health and wellness consumer brand, received a minority investment from Sandbridge Capital.
No financial terms were disclosed. In conjunction with the investment, Ken Suslow, a managing partner at Sandbridge, joined BackJoy’s board of directors.
The company intends to use the funds to accelerate its new product pipeline rollout, particularly its proprietary apparel and footwear lines.
Founded in 2005 and led by Ron Snyder, Chairman, BackJoy develops posture improvement seat, sleep products which are sold through a global supply chain and distribution system spanning more than 40 countries via regional hubs in the U.S., Asia and Europe.
The company sells 27 products across more than 40 countries, including 50 of its own retail stores in China.
BackJoy’s products can be found in more than 6,000 retail locations across the U.S., including Bed Bath and Beyond, Target, CVS and Staples.