Aggregage Inc., an El Segundo, Calif.-based publisher of B2B sites and newsletters, raised more than $1M in a convertible note round.
Backers in the note included B2B media veteran Andrew Goodenough, Accordance Ventures LP, AWV Partners LLC headed by Chris and Ted Ackerley, Tech Coast Angels, John Suhler and other investors.
The company intends to use the funds to launch new sites and grow advertising sales. In addition to the round, Goodenough, formerly president and CEO of Summit Business Media, president of Thomson Media’s Banking Publishing/Conferences Group, and president of USB Corporation and publisher of its magazine, US Banker, has joined the company’s board of directors.
Led by Robert Flynn, CEO, and Tony Karrer, CTO Aggregage creates online communities by aggregating the most engaging content from the best sources around a specific business segment. It then uses the site’s audience to auto-curate the content based on their social media signals. Content is available both on this audience-curated site and in a personalized newsletter dedicated to the topic.
To establish industry presence when launching new sites, the company partners with key industry players such as trade and professional associations, trade show and event operators, and online communities. It has already launched more than 20 sites including Supply Chain Brief, with the Logistics and Supply Chain Management Society, eLearningLearning, with Training Magazine Network, and 3D Print Pulse, with the 3D Printing Association.
Each site aggregates content from 60 to 250 industry thought leaders and provides readers with hundreds of pieces of fresh content each week.