Wysada Raises over $5M in Series A Funding

wysadaWysada, an Amman, Jordan-based online retailer of home goods and interior furnishings in the Middle East, raised more than $5m in Series A funding round.

The round was led by Badia Impact Fund with participation from new strategic investors from the Kingdom of Saudi Arabia and the Gulf Cooperation Council alongside existing investors.

The company intends to use the funds to expand sales and marketing efforts, hiring, procurement and distribution, and accelerate growth in Jordan, the United Arab Emirates (UAE) and Saudi Arabia.

Founded in July 2012 by CEO Mohammad Musleh, Wysada specializes exclusively in luxury home goods sales with over 700 premium brands across the following categories: Décor and Accessories, Furniture and Lighting, Kitchen and Dining, Bed and Bath, Kids and Babies, Outdoor and Garden, Home Appliances, and Gifts and Gadgets.

Wysada employs 75 people across offices in London, Istanbul, Hong Kong, Dubai, and Amman.

FinSMEs

27/10/2014

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