Welltok, a Denver, CO-based developer of a health optimization platform, closed a $25m of a planned $37m funding round.
The round, which will be closed later this year, has been led by Bessemer Venture Partners (BVP). In conjunction with the funding, Stephen Kraus, partner at BVP, will join Welltok’s board of directors.
The new funds will be used to further accelerate the company’s growth, platform development, and expansion into new market segments.
Led by Jeff Margolis, chairman and chief executive officer, Welltok provides a platform, the CafeWell Health Optimization Platform™, which organizes the spectrum of health and condition management programs, communities, apps and tracking devices.
The platform, accessible via web and mobile, drives engagement by providing personalized guidance and leveraging social, gaming and cognitive technologies.