Pluto.TV, a Los Angeles, CA-based online video aggregator, raised $500k in funding.
BSkyB (BSY) made the investment as part of its strategy to drive innovation by partnering with pioneering technology companies. The relationship with Pluto.TV will provide Sky with insight into the way new forms of content are shaping emerging trends in the way people find and watch TV. At the same time, the startup will leverage Sky’s experience in packaging and promoting content, particularly through engaging channel brands.
Led by Tom Ryan, CEO, Pluto.TV is an online television platform that aggregates video content from across the web and programs it into themed TV channels. By using a combination of technology, data and a team of specialist editors, Pluto.TV offers viewers online video through a portfolio of TV channels spanning traditional genres including music, news, sports, comedy and entertainment as well as dedicated channels catering to specific interests such as hip-hop, surfing, video gaming, stand-up comedy, art and fashion.
The service is currently available in the US across a range of platforms, including iOS, Android, Google Chromecast, Amazon Kindle Fire and Fire TV, as well as through the web.