Loopd, a San Francisco and Taiwan-based provider of marketing solutions tools, raised $1m in funding.
Backers included Tim Draper, Salesforce.com CEO Marc Benioff and Vuclip co-founder Xinhui Nui.
Led by Brian Friedman, CEO, Loopd provides proximity marketing tools for marketing executives to prove event ROI, deliver high quality leads, gather accurate attendee profiles, optimize event marketing strategies, and enhance attendee engagement. To this end, it leverages chips that allow users to take notes and export the information received from the app to their sales software, making it easier for conference attendees to create contacts rather than relying on business cards.
The chip costs less than $5 to manufacture and can last up to two weeks.
The company has a team of seven.