Drop, a Dublin, Ireland- and San Francisco, CA-based provider of a new interactive recipe platform, raised $2m in seed funding.
The round was co-led by Frontline Ventures and Innovation Works, with participation from PCH, VegasTechFund and WI Harper Group.
The company plans to use the funds to build out its engineering, customer support and community teams, while increasing its marketing activities.
Founded in 2012 by Ben Harris, co-founder and CEO, Drop provides an interactive recipe platform that works with a free app and connected kitchen scale. The sleek, silicone-covered red scale connects to an iPad app via Bluetooth to offer features such as rescaling quantities and common substitutions. As it senses an ingredient has been added to the bowl, bakers are automatically guided through hundreds of recipes – from simple cookies to more complex pastries and pastas.
The company will conclude its current pre-order campaign on October 19 in preparation for the launch later this fall.