BrightFunnel, a San Francisco, CA-based predictive analytics cloud for B2B marketers, raised $2.5m in funding.
Backers included Resolute Ventures, Bloomberg Beta, Crosslink Capital and Tekton Ventures.
The company intends to use the funds to accelerate expansion of its marketing analytics cloud application, and strengthen integrations with Salesforce and Oracle Eloqua marketing clouds, as well as Marketo, Pardot, Act-On Software and Hubspot marketing automation platforms.
Led by Nadim Hossain, CEO and Co-Founder, BrightFunnel provides a predictive marketing analytics cloud for that combines multi-touch attribution, intelligent forecasting and industry benchmarking to let CMOs and their teams understand the revenue impact of every decision, and align marketing plans with business priorities.
Clients include data-driven B2B marketing leaders such as HootSuite, Nimble Storage and ServiceMax.