Adsquare, a Berlin, Germany-based mobile audience targeting platform, secured $4.3m in Series A funding.
Backers included Target Partners and existing investors.
The company intends to use the funds to expand internationally and improve their portfolio with new product innovations.
Founded in 2012 by Sebastian Doerfel, CEO Tom Laband and COO Fritz Richter, Adsquare leverages consumers’ current location for programmatic advertising and helps advertisers and agencies to pinpoint their target group in the right moment to make ads more relevant. Through partnerships with ad networks, publishers and global exchange platforms, the company gives to clients access to premium audiences and attributes at scale.
It has already delivered campaigns for brands such as Vodafone, Europcar, HRS and Deutsche Bahn.