RJMetrics, a Philadelphia, PA-based analytics platform for online businesses, raised $16.5m in Series B funding.
Backers included August Capital and existing investors Trinity Ventures and SoftTech VC. In conjunction with the funding, Eric Carlborg, Partner at August Capital, will be joining RJMetrics board.
The company, which has now raised a total of $22m, will use the funds to accelerate product development and continue its customer growth.
Led by Robert J. Moore, CEO and Co-Founder, RJMetrics provides a cloud-based analytics solution that aims to solve the core challenge of today’s high-growth online business: consolidates data, which is usually dispersed across silos like backend databases, marketing platforms, CRM systems, and shopping carts into a data warehouse and provides an interface for exploring and acting on the results.
The company today serves over 300 clients primarily ecommerce, software-as-a-service, and mobile businesses.