Qubit, a London, UK-based ecommerce technology company, raised $26m Series B funding.
The round was led by Accel Partners, with participation from existing investor Balderton Capital and Salesforce Ventures. In conjunction with the funding, Bruce Golden, an early investor in NASDAQ-listed companies such as Qliktech, Comscore and Responsys, will join Qubit’s board.
The company intends to use the funds to expand its presence in the US and accelerate its ongoing program of product innovation.
Led by Graham Cooke, CEO and co-founder, Qubit provides ecommerce businesses with an integrated personalization platform that collects detailed information about users’ interactions with a website and analyzes it to identify patterns of behaviour. The suite includes personalization and A/B testing, audience segmentation, digital analytics and tag management.
Clients include Hilton Hotels, Jimmy Choo, Staples, Farfetch, Topshop and Uniqlo.
FinSMEs
29/09/2014
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