Ncyclo, a Chicago, Illinois-based data driven algorithmic attribution company, closed a venture round of funding of undisclosed amount.
SNS, a strategic private equity group, made the investment.
The company intends to use the funds to continue to enhance its features in the areas of algorithmic attribution, behavioral targeting and pattern based buying signals, as well as continue to build out its client account and professional service teams.
Led by Santosh Abraham, CEO, Ncyclo offers a customer analytics platform for consumer marketers to understand cross channel marketing influences that lead to conversions. The company assigns each client a dedicated client team that consists of a marketing scientist, client services manager and data integration lead, who offer data-extraction, modeling and integration capabilities.