FreeCharge, an Indian online platform for recharge, utility payments, promotions and couponing, raised $33m in Series B funding.
Backers included Sequoia Capital, Sofina and RuNet.
The company intends to use the funds to expand operations.
Led by Alok Goel, CEO, Kunal Shah and Sandeep Tandon, FreeCharge is building an advertising platform that captures online and offline purchase behavior and brand preferences of consumers, by offering incentives and coupons to users to transact on it.
The company, recently acquired Preburn, in addition to Wishberg, its first acquisition, provides prepaid mobile recharge for Indian telecom service providers including Vodafone, Airtel, Loop, Reliance, Idea, DOCOMO, Tata Indicom, S-Tel, Aircel, BSNL, etc.
It has more than 10 million registered users.