Datorama, a NYC-based developer of marketing analytics platform, raised $15m in Series B funding.
The round was led by Marker LLC and Eric Schmidt‘s Innovation Endeavors, an earlier investor with participation from Cedar Fund.
The company intends to use the funds to expand its staff and sales and marketing efforts.
Datorama provides more agencies and brands with a platform to extract insights from omnichannel marketing data.
It is serving agencies and brands in the U.S.A, Australia, France, Spain, the U.K., the Netherlands, Israel and Latin America.
The company has offices in New York, London, Spain, Tel Aviv and Sydney.
FinSMEs
29/09/2014