Branch Metrics Raises $2.75M in Funding

branchmetricsBranch Metrics, a Palo Alto, CA-based mobile software startup, raised $2.75m in funding.

The round was led by Scott Sandell and Forest Baskett at New Enterprise Associates (NEA).

The company intends to use the funds to expand their service in the market.

Led by Alex Austin, CEO, Branch Metrics provides a dynamic URL creation and analytics service for mobile developers, which routes the user to the best possible experience (desktop web, Android or iOS app) and passes URL parameters from the browser to the mobile app through app install or immediate open.
The Branch software development kit (SDK), which has been live for a few months, is live with some app developers.
The Branch linking and analytics SDK are available on the website branchmetrics.io and support iOS, Android and Web, along with a public API for custom integrations.

FinSMEs

23/09/2014

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