adjust (formerly known as adeven), a Berlin, Germany-based app analytics and attribution company, raised $7.6M in Series C funding.
Backers included Active Venture Partners and existing investors Target Partners, Iris Capital and Capnamic Ventures.
The company intends to use the funds for expansion in the US, China and Japan, and for product development.
Led by CEO Christian Henschel, CTO Paul H. Müller, CRO Hendrik Volp, and newly appointed Managing Director for Japan and South East Asia Shawn Bonham, adjust provides app marketers with a business intelligence platform to understand where their most valuable users come from, what they do, and how to re-engage with them inside or outside their app.
The company is an official Facebook and Twitter mobile measurement partner, and is also integrated with over 300 other major networks worldwide.
Clients include large brands in Asia, the EU and the Americas, such as Deutsche Telekom, Universal Music, Viacom, Scopely, Tango, DeNA and Kingsoft. adjust delivers app analytics to the world’s largest advertising and media agencies including Vivaki, Publicis and GroupM.
The company, which has offices in San Francisco and Istanbul, is currently hiring.
FinSMEs
08/09/2014