Spotonway, a Rome, Italy-based provider of a loyalty program platform that allows local businesses to create custom rewards to engage regular customers, raised €215k in seed funding.
Backers included LVenture Group (€100k) and unnamed angel investors (which provided the remaining €115k).
The company intends to use the funds to massively grow in Rome and Milan, support local businesses and hire new people.
Founded in 2013 by Paky Michele Russo, CEO, SpotOnWay provides an online loyalty program platform that allows local businesses to create custom rewards to engage regular customers.
It allows customers to collect points at check-ins scanning their personal QR-CODE in front of a mobile camera near the businesses’ counter. Merchants can reach new customers offering custom discounts through Spotonway Deals.
Russo told me that the company is seeking additional €300/€350k to complete the round.
SpotOnWay was incubated within LuissEnlabs.