Poshly, a San Francisco, CA-based platform that captures consumer intelligence for the beauty industry, closed a $1.5m seed financing.
The round was led by Frontier Equities VC, with participation from Astia Angels, CPEG Ventures, WI Harper Group, and additional private investors.
The company, which has now raised more than $2M, expects to use the new funds to expand its technology team.
Launched in 2012 by CEO Doreen Bloch and CTO Bradley Falk, Poshly has developed a platform that incentivizes consumers to share insights about themselves and their product preferences. Brands, agencies and publishers in the $382B beauty and personal care products industries use the anonymous, aggregated data for real-time consumer insights and targeting.
Brand clients include L’Oréal, Unilever, Interpublic Group, Weleda, Borghese, illuMask, Bluebeards Original, Montagne Jeunesse, etc.