Medallia, a Palo Alto, CA-based provider of cloud customer relationship management software, raised $50m in funding.
Sequoia Capital made the investment.
The company intends to use the funds to accelerate expansion of its SaaS platform, enhance its text analytics engine, and grow its offices in the US, Argentina, and the UK, as well as its recently opened divisions in Germany, France, Hong Kong, and Australia.
Founded in 2001 and led by CEO Borge Hald, Medallia provides social media feedback and analysis, as well as feedback and engagement capabilities.
Its Software-as-a-Service (SaaS) application enables companies to capture customer feedback everywhere the customer is (Web, social, mobile, and contact center channels), understand it in real time, and deliver insights and action everywhere—from the C-suite to the frontline—to improve the customer experience. Customers include brands such as Shell, Marriott International, Nordstrom, Airbnb, The LEGO Group, and CA Technologies.