Bizible Inc., a Seattle, WA-based provider of marketing performance management software, secured $8m in funding.
The round was led by Scale Venture Partners with participation from Tim Kopp and existing investors Madrona Venture Partners, MHS Capital, Investment Group of Santa Barbara, and Rob Glaser. In conjunction with the funding, Stacey Bishop, Partner with Scale Venture Partners, will join Bizible’s Board of Directors.
The company intends to use the funds to accelerate development of its marketing performance management solution and provide new solutions for B2B marketers and CMOs by hiring additional employees out of the Seattle headquarters, including a data scientist and other product development roles.
Led by Aaron Bird, co-founder and CEO, Bizible provides marketing performance management software that connects marketing and sales data in Salesforce which allows for optimization insights based on revenue. The company also today announced an expanded product offering (currently in beta) targeted to business-to-business CMOs, which can keep the entire marketing team accountable for driving revenue, ensure alignment between marketing and sales, shift budget to high performing channels based on downstream metrics such as opportunity creation and revenue.
Bizible serves hundreds of customers across a wide range of industries including such companies as Optimizely, OpenDNS, MongoDB, Xamarin, Open Colleges, Curtiss Wright, ADP, and Fujitsu.