Quantifind, a Menlo Park, CA-based provider of solutions for brands to understand and identify which marketing strategies are impacting business outcomes like revenue and market share, raised $12m in a strategic round.
The round was led by Comcast Ventures and Iris Capital, with participation from existing investors.
The company intends to use the funds to accelerate investments in its product development, and grow its sales and client services teams to scale the business.
Co-founded by John Stockton and Ari Tuchman, Co-Founder and CEO, Quantifind analyzes a mix of historical financial data alongside unstructured social media conversations to provide metrics beyond buzz and sentiment to help brands make decisions about marketing spend.
Clients include brands spanning multiple industries including movie studios, telecom, retail, and consumer packaged goods.
Previous investors included AME Cloud Ventures, Andreessen Horowitz, Redpoint Ventures and U.S. Venture Partners.