Keen IO, a San Francisco, CA-based startup that provides a platform for developers to build their own analytics products, raised $11.3m in Series A funding.
The round was led by Sequoia Capital, with participation from returning investors Pelion Venture Partners, Amplify, Rincon Venture Partners, Cloud Power Capital and angel investor Morris Wheeler.
The company intends to use the funds to expand its marketing efforts, and hire distributed systems engineers, web developers, open source developers, copywriters, partnership builders, and salespeople.
Co-founded in December 2011 by Dan Kador, Ryan Spraetz and Kyle Wild, Keen IO provides an API that lets developers build scalable analytics features directly into their mobile and web apps.
It allows users to collect and store huge amounts of event data (signups, upgrades, impressions, purchases, errors, shares), analyze, visualize, and find answers based on them as well as share them with the team, customers, partners, investors.