Conversocial, a New York-based provider of a social customer service platform, received an additional $5m Series A2 funding.
The round, which which brought the total A2 round to $9.4m and the total funding to $11.9m, was led by existing investor Octopus Investments, with participation from new investor Matt Arnold and existing investor DFJ Esprit.
The company intends to use the funds for further expansion across North America as well as increase of development capabilities in data science and system integration.
Led by CEO & Founder Joshua March, Conversocial provides companies with a cloud solution to manage the volume of questions and complaints they are receiving through social media platforms like Facebook and Twitter. It now counts almost 200 enterprise customers (including Hertz, Barclaycard, Publishers Clearing House, Volkswagen and Tesco), with over 8 million comments and posts being processed through the platform every month.
The company also hired Kristin Shevis, who joined as VP North America.