Yieldbot, a New York City and Boston-based provider of real-time consumer intent to digital marketers, closed $18m in Series B funding.
The round was led by SJF Ventures with participation from RRE Ventures, New Atlantic Ventures, Common Angels and City National Bank.
The company intends to use the funds for further development of its real-time data and ad matching technology, bolster its U.S. sales force and add technical and executive professionals (read here).
Led by Jonathan Mendez, CEO, Yieldbot is a provider of real-time consumer intent to digital marketers. It allows premium publishers to tap into the budgets of keyword and cost per click (CPC)-based buying, which includes Search, Social, Shopper and Mobile Marketing.