Yext, a NYC-based geomarketing software company, raised $50m in primary growth financing.
This round was led by Deven Parekh at Insight Venture Partners, with participation from existing investors Marker LLC, Institutional Venture Partners (IVP), and Sutter Hill Ventures.
The company intends to use the funds to continue to expand operations.
Led by Howard Lerman, CEO & co-founder, Yext provides over 300,000 businesses, 50+ local search publishers, with Integrated GeoMarketing software that allows marketers control their business listings across maps, directory sites, their own web and mobile apps, social media, etc.
It allows a bank, retailer, or small business to keep customers informed of store locations, hours, or photos for all their branch locations everywhere, in real-time.