VigLink, a San Francisco, CA-based platform for content-driven commerce, raised $18m in Series C financing.
The round was led by RRE Ventures with participation from existing investors Google Ventures, Emergence Capital, First Round Capital and additional investment from Correlation Ventures and Silicon Valley Bank. In conjunction with the funding, Eric Wiesen, a General Partner with RRE Ventures, will join VigLink’s Board of Directors.
The company plans to use the additional funding for international expansion.
Founded in 2009 by Oliver Roup, CEO, VigLink enables native advertising in the form of ordinary links embedded directly into the publisher’s content. Publishers get paid for the sales they drive and advertisers gain new customers.
The VigLink Exchange (VLX) is a platform on which these site-to-site clicks are priced, bought, and sold.
The VigLink Publisher Network is more than 10 billion pageviews a month from household media brands such as Elle, Road & Track, and CNET, independent bloggers, forum owners, and mobile apps.
Over 35,000 advertisers work with VigLink including eBay, Amazon, Nike, Nordstrom, Hilton, and Best Buy.