The fresh Group Receives £5.7M Investment

NVM Private Equity has backed the management buyout of The fresh Group, a Cheadle, UK-based full-service creative events agency with a £5.7m investment.

The funding will help the existing management team to continue to build the business from both its existing client relationships, to attract new clients, and expand across a range of sectors and geographies.

Founded in 2004 by Julie Besbrode and Nick Porter, fresh is a creative events agency, specializing in the UK retail and financial services industries. The business primarily organizes internal corporate events for employees, loyal customers and suppliers, which are used as a platform to communicate, incentivize or reward.
It also offers a number of other group services such as video content, design, branding and digital marketing; and recently formed an exhibition division offering high impact exhibition stands.

Made up of 85 specialists led by Patrick Howells (Managing Director), Antony Wilson (Financial Director) and Damian Besbrode (Operations Director), the company serves a range of national and international names, including Marks & Spencer, Clarks, McDonalds, DFS, FitFlop, The Big Bang Fair, Halfords and William Hill,

The company has offices in Greater Manchester and London.

As part of the buy-out, Julie and Nick will partially exit the business.



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