Tapad, a NYC-based provider of unified cross-device marketing solutions, closed a $7m Series B-2 round of funding.
The round was led by founding investors FirstMark Capital with participation from new investors Battery Ventures X L.P., Battery Investment Partners X, L.L.C., and G&H Partners and existing investors Avalon Ventures and the publicly traded Firsthand Technology Value Fund, Inc. (NASDAQ: SVVC).
Other investors in Tapad include Metamorphic Ventures, Lerer Ventures, as well as former DoubleClick CEO David Rosenblatt, former Huffington Post CEO Eric Hippeau, 24/7 Real Media co-founder Geoff Judge and YieldMo CEO Mike Yavonditte.
The company intends to use the funds to further develop its infrastructure in Europe, continue its international expansion and further broaden its U.S. product offering.
Founded in 2010 by Founder and CEO Are Traasdahl and recently hired Ben Regensburger, Tapad provides unified, solutions for marketers to connect with consumers across smartphones, tablets, home computers and smart TVs. The company’s products are deployed by agency trading desks, publishers, marketing technology companies and Fortune 500 brands.
It has offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Miami and San Francisco.
About FirstMark Capital
FirstMark Capital is an early stage venture capital firm based in New York City. Our mission is to partner with exceptional entrepreneurs who are changing the world by solving meaningful problems. We have built a deeply engaged community among the extraordinary teams in our network to spread ideas and opportunities. We are privileged to work alongside the founders of remarkable businesses like Pinterest, Lumosity, Tapad, Shopify, Riot Games, and dozens more. Visit us in New York City or online at firstmarkcap.com and @FirstMarkCap.
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