Sidecar, a Philadelphia, PA-based startup provider of an e-commerce marketing platform, raised $3.1m in funding.
The round was led by Osage Venture Partners, which joined existing investors NextStage Capital, Innovation Ventures, Gabriel Investments, Ben Franklin Technology Partners, Mid-Atlantic Angel Group, Robinhood Ventures, ARC Angel Group, and Michael G. Rubin.
Led by CEO and Founder Andre Golsorkhi, Sidecar provides a big data marketing solution to allow e-commerce companies to automate data driven decisions. By automatically combining website, catalog, consumer and competitive data, Sidecar delivers programmatic marketing solutions across paid search, comparison-shopping engines, product listing ads, onsite product recommendations, and email retargeting.
This technology is used by largest online retailers in the world, including several Top 100 Internet Retailers, such as Newegg, Fanatics, RueLaLa and nomorerack.
Sidecar has a secondary office in New York, NY.