RichRelevance, a San Francisco, CA-based provider of an omnichannel personalization platform, secured $20m in growth capital funding.
The round was led by Centerview Capital Technology with participation from existing investors Draper Fisher Jurvetson (DFJ), Greylock Partners, Crosslink Capital and Shea Ventures. In conjunction with the funding, Centerview Capital Partner, Sandhya Venkatachalam, joined RichRelevance’s Board of Directors.
The company intends to use the funds to expand the business internationally and to continue to create new shopping experiences across online, mobile and in store.
Led by David Selinger, CEO, RichRelevance provides an omni-channel personalization platform that empowers retailers and brands to deliver content and offers to shoppers. It is used by more than 175 multinational companies to create a data-centric, single view of the shopper, delivering the most relevant experiences across web, mobile and in store.
Clients include Target, Costco, Marks & Spencer, Barneys, 3Suisses and Priceminister.
Recently, the company opened its cloud-based platform through its service-oriented architecture (SOA) to accelerate “Relevance in Store”, a strategic omnichannel initiative that enables clients to merge disparate data sources and build applications that adapt to where, when and how consumers shop.