Placed, a Seattle, WA-based provider of a location insights and mobile ad intelligence platform, raised $10m in Series B funding.
The round was led by Two Sigma Ventures, with participation from existing investor Madrona Venture Group. In conjunction with the funding, David Joerg, Managing Director at Two Sigma, will join Placed’s Board of Directors.
The company intends to use the funds to expand its suite of products.
Founded in January 2011 by David Shim, Founder and CEO, Placed provides brands, agencies, publishers and ad networks with the ability to target location at scale, measure the offline impact of mobile ads, and deliver actionable insights into consumer behavior.
Its solution, Placed Attribution, added ten new partners in the past quarter including Pandora, The Weather Channel, Rocket Fuel, InMobi, Undertone, and AdTheorent, which joined Millennial Media, PayPal, Thinknear, Verve, and xAd.
FinSMEs
10/06/2014