Offerpop, a New York, NY-based digital marketing software company, closed a $15m Series C financing round.
The round was led by new investor Edison Ventures, with participation from additional new investors Hearst Ventures, a unit of Hearst Corporation, and salesforce.com, as well as existing investors Windcrest Partners, CommonAngels and Mesco Ltd. In conjunction with the funding, Ryan Ziegler, partner at Edison Ventures, joined Offerpop’s board.
The company, which has now raised $25 million in total, intends to use the funds to accelerate the innovation of its platform and expand current operations within the United States and Europe and establish new offices globally.
Led by Wendell Lansford, CEO, Offerpop provides a platform that allows global brands, such as L’Oreal, Comedy Central and Lilly Pulitzer, to grow their businesses by connecting with mobile and social consumers by enhancing brand awareness and engagement, capture consumer data and content, and drive conversions and revenue across digital channels.
The company partners with 2,000 enterprise and mid-market brands.