MediaMath, a NYC-based developer of the TerminalOne Marketing Operating System™ for digital marketers, a $73.5m Series C financing round.
In addition to the Series C, the company increased its debt facility to $105m syndicated through Silicon Valley Bank, for a total funding of more than $175 million.
The equity round was led by Spring Lake Equity Partners with participation from new investor Akamai Technologies, Inc. (NASDAQ: AKAM), and existing investors Safeguard Scientifics (NYSE: SFE), Catalyst Investors, and Observatory Capital.
The company intends to use the funds to continue global growth and support its new international offices in the EMEA, APAC, and Latin American markets, and accelerate the introduction of new products and features of its technology.
Led by Joe Zawadzki, CEO, MediaMath provides the TerminalOne Marketing Operating System™, which activates data, automates execution, and optimizes interactions across all media, delivering more individualized experiences for consumers.