Love With Food, a Foster City, CA-based consumer food marketing data platform and monthly organic or natural snack delivery service, received $1.4m in funding.
Backers included Kapor Capital, 500 Startups, TEEC Angel Fund, Angel List Syndicate led by Yun-Fang Juan (creator of Facebook Ads, https://angel.co/yunfang), Ironfire Capital, Scrum Ventures, Tom Peterson of El Dorado Ventures, and Talmadge O’Neill of Juvo Capital.
The company, which has now raised $2m, will use the funds to attract more customers and expand the team to further improve its consumer insight offerings.
Led by Aihui Ong, Founder and CEO, Love With Food is a marketing platform that collects product intelligence data for consumer brands.
Its data is generated by its members who pay a $10 fee for monthly deliveries of snacks and provide feedback to the various food brands featured in the monthly shipments.
The company, which recently launched a Deluxe Box of snacks which features 16 to 20 different snacks a month for only $19.95, partners range from small and medium size companies to an impressive roster of big brands including industry giants General Mills and Nestlé, Green and Blacks Organic Chocolate, SoyJoy, Lindt Chocolates, and many other companies.
It donates a portion of each monthly snack sale to help combat childhood hunger in the U.S.
FinSMEs
10/06/2014