Krux, a San Francisco, CA-based global provider of a data management platform, raised $35 million in Series B funding.
The round was led by SAP Ventures, with participation from new investors Time Warner Investments, Visionnaire Ventures and Temasek – and existing investors Accel Partners, IDG Ventures and The Entrepreneurs Fund.
The company, which has now raised $50m, intends to use the funds for expansion of its global sales and support teams as well as research and development initiatives.
Founded in 2010 by CEO Tom Chavez , Krux provides a cloud-based data management platform (DMP) for marketers and publishers to improve revenue and engagement with customers through the delivery of personalized, real-time marketing and advertising experiences via pc, tablets, smartphones and connected TVs.
The company operates seven offices across four continents supporting more than 100 enterprise clients.
Offices are located in New York, Boston, London, Singapore and Australia.