Coherent Path, Inc., a Cambridge, Mass.-based provider of a cloud-based analytics and engagement platform that allows retailers to map customer journeys and optimize customer interactions around long-term objectives, raised $6.25m in venture financing.
The round was led by Sigma Prime Ventures and GrandBanks Capital with participation from Common Angels, dunnhumby Ventures and BOLDstart Ventures. In conjunction with the funding, Paul Flanagan, Managing Director at Sigma Prime Ventures and Tim Wright, General Partner at GrandBanks Capital, are joining Coherent Path’s Board of Directors.
The company intends to use the funds to expand its sales and marketing teams.
Led by James Glover, Co-Founder and CEO, Coherent Path provides retailers with a platform to increase loyalty, in-store purchases, and customer engagement around long-term objectives. Using a cloud-based combination of mathematics and technology, the company builds maps of product and transactional environments and identifies customer journeys through these geometric spaces, which allow retailers to deliver personalized multi-step offers, optimize promotions around products that increase customer lifetime value.