Chloe + Isabel, a New York-based social retail jewelry company, closed a $15m Series C equity funding.
The round was led by SoftBank Capital, with participation from existing investors General Catalyst Partners, First Round Capital, Forerunner Ventures, and Floodgate Fund.
The company intends to use the fubds to grow and increase its community of micro-entrepreneurs both domestically and internationally, as well as to further enhance product categories.
Led by Chantel Waterbury, Founder and CEO, Chloe + Isabel provides a socially-integrated e-commerce platform that equips its sellers, known as merchandisers, with a customizable e-commerce storefront. Online and mobile tools allow them to create, curate their own online boutiques, including sales and merchandising training, online marketing support, and the ability to manage their businesses real-time.
The company launched the business with its flagship jewelry line – designed and developed in-house at its headquarters in NYC – and successfully launched its first fragrance, Jardins du Midi, this past April.