The Unilever Foundry will enable the company’s global brands to experiment with and pilot new technologies from startups, which will have the opportunity to develop and work on global projects, access mentoring from marketing professionals, and access to funding through Unilever Ventures.
The initiative is based on three pillars:
1. Marketing Mentors
Over a period of three months, Unilever mentors will work individually with startups and entrepreneurs to build their brand vision, marketing strategy and product roadmap.
Through The Unilever Foundry Projects, Unilever brands and functional teams will post briefs where they are looking for innovative technology solutions. Companies with proven technology are invited to pitch their solution and, if selected, pilot their technology with Unilever. The pitch-to-pilot process enables Unilever to embed experimentation at the heart of the marketing function, allowing new technologies to be piloted and new partnerships to be cultivated.
Companies can apply for funding through Unilever Ventures, the venture capital arm of Unilever. Main focus area is digital marketing.