PunchTab, a Palo Alto, CA-based provider of an omni-channel engagement and insights platform, raised $6.25m in new funding.
The round was led by current investor Mohr Davidow Ventures.
The company, which has raised a total of $11.5m to date, intends to se the funds to accelerate the launch of a new Big Data analytics product for brands and agencies, expand its sales force, and continue to hire technology professionals.
Founded in January 2011 and led by Ranjith Kumaran and Mehdi Ait Ofkur, PunchTab provides agencies and brands with a platform to create dynamic experiences that engage consumers across any channel, track and understand user behavior, and optimize for more effective marketing initiatives and communications. The company, which offers both an out-of-the-box product and a customizable, white-labeled solution that can reward any action with virtual, social and real-world rewards, recently introduced a new Second Screen solution that gives brands and agencies the ability to launch and synchronize experiences across mobile, web and companion apps with live television viewing, boosting organic, in-episode engagement. It now announced the launch of Challenge Builder, a new solution enabling brands to publish relevant, real-time content, challenges, campaigns, and calls to action.
PunchTab is also funded by The Social+Capital Partnership, Crunch Fund, Venky Harinarayan and Anand Rajaraman.