Peerius, a London, UK-based provider of personalization software, received £1.2m in growth financing.
Beringea Growth Finance, part of Beringea, the manager of the ProVen VCTs, made the investment.
The company intends to use the funds to continue to invest in, and refine, its software, and to continue its European expansion. It already has a significant presence in Germany, and is placed to expand from its base in Berlin.
Established in 2007 by Roger Brown, Peerius provides a suite of SMART products that uses complex algorithmic software to allow retailers to treat every visitor to its website as an individual and offer a better experience.
Clients include retailers Arcadia Group, Charles Tyrwhitt, Tommy Hilfiger, notonthehightstreet.com, Appliances Online, Wickes and Superdry.