G2 Crowd, a Chicago, IL-based business software review site, raised $2.3m in seed funding.
Backers included new investors Chicago Ventures, Hyde Park Venture Partners, Tim Kopp, Andrew Filipowski, Greg Jones, and Chris Shutts (co-founder of BigMachines), as well as G2 Crowd co-founders Godard Abel and Matt Gorniak. As part of the funding, Kopp and Chicago Ventures’ Stuart Larkins, joined the board.
The company, which has now raised more than $4m, intends to use the funds to grow its platform.
Co-founded by Abel, Gorniak and Tim Handorf, G2 Crowd provides a real-time platform for user reviews of business software such as sales/CRM, marketing, HR management, and other software. Vendors such as Salesforce.com, HubSpot, HootSuite, and DocuSign leverage the reviews for validation of customer satisfaction and to connect with highly qualified buyers right when they are selecting software.
Following the launch in Beta in February 2013, more than 14,000 professionals have signed up to contribute more than 13,000 in-depth reviews of nearly 3,000 business software products. More than 50,000 business software buyers visit the site each month, consulting reviews and G2 Crowd–produced reports on marketing automation, CRM and other software, to help them make purchasing decisions.