ForceManager, a Barcelona, Spain-based provider of sales force automation software system, closed a €2.8m financing round.
The round was led by Nauta Capital, with participation from existing investor Histemi Investments, which have invested the remaining €800k.
The company, which had previously raised €500k, intends to use the funds to consolidate its growth, expand internationally, hire in the product development team.
Founded in 2011 and led by CEO Oscar Macia and COO Xavier Bisbal, ForceManager provides a solution to increase the efficiency of both the sales force and sales management. It offers a series of tablet and smartphone native mobile apps for sales reps who works out of the office to access information they need to work efficiently and to focus on selling, not on reporting.
On the other hand, sales managers and directors can access to a complete picture and real time insight into the sales force activity.
The company is currently present in more than 10 countries and in a wide range of sectors, including insurance, food industry, security, automotive sector and services.
Clients include large multinationals such as BASF, Pirelli, Securitas Direct and Fluidra.